Technology World 2009 – Book a Free Site Audit
Search Laboratory Attend Technology World 2009 Search Laboratory are the only search engine marketing company that specialises in generating sales leads for technology companies in multiple languages....
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Google Translator Toolkit For Translating AdWords Campaigns- Be Careful!
Google have created a toolkit for translating AdWords campaigns other languages. It machine-translates using Google Translate, and then allows a professional translator, or mother-tongue linguist to...
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Why You Need Maths for PPC Management – Part 1
At Search Laboratory we strongly believe that PPC managers need to know their numbers. In this set of posts I will explain why we feel that this is so important by using some real examples. The first...
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Turn Off Parked Domains In Adwords Content Network
How to Set AdWords to Exclude Parked Domains Parked domains could be delivering low quality traffic to your AdWords campaigns while costing considerable sums of money. This post expains how to turn...
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Expanding Abroad – Dos and Don’ts
Expanding Abroad – Dos and Don’ts You have had a few orders or enquiries from overseas and now you are looking at expanding into other languages. Here are some common mistakes we have seen people make...
View ArticleOnline PR – A Summary from Digital Cream
On 8th March Search Laboratory attended eConsultancy’s Digital Cream event in London. We sponsored the online PR forum and spoke to many major brands during the day about their issues around online PR...
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Chapel A – A New Office for Search Labs
Today marks the start of a whole new chapter for Search Laboratory with the opening of our second Yorkshire office (third UK office) with room for 50 more people. Our existing office called The Old...
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Year-On-Year PPC CTR
PPC click-through-rates have increased year-on-year according to our campaign click data from 2011 and 12. The below table, which displays the average CTR for all of our campaigns from these two years,...
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8 Search Marketing Trends in 2013
The seventh annual UK Search Engine Marketing Benchmark Report was published by Econsultancy recently, which surveyed more than 750 companies and agencies on all aspects of the SEO and PPC industry....
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Not Provided – A Bad Omen for Google
Last year saw the final nail in the coffin for visibility of keywords that drive natural search traffic to your website. Google chose to make every search query encrypted therefore hiding the query...
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